When news of the Covid-19 outbreak first emerged, we immediately started working out how we could ramp up production of hand sanitisers.
Lifebuoy's Help a Child Reach 5 handwashing programmes are based on a tested methodology.
The company is now exploring new approaches such as digital based behavior change approaches which could unlock greater scale if they can be proven to drive behavior change.
Maybe, now is the time.
CY: There was a lot of inspiration for The School of 5 characters from the comic books I loved in my youth! At the start of the pandemic in early 2020, we put out public service announcements following public health guidelines in 17 countries to raise awareness of handwashing with soap as a key measure to stay protected.
In Kenya, more than 34,000 newborn babies die each year within their first month of life — a figure that translates to more than 90 deaths per day.