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Two Step Flow Theory

什么 mass communication 是 mass

Mass self-communication means that the content is still created by the producers, and the distribution is made available to a large number of people, those who choose to read or consume the information.

  • These early studies investigated the cognitive, emotional, attitudinal, and behavioral effects of media on both children and adults; in the 1990s, researchers began to use those earlier studies to draw up theories concerning the use of media today.

  • Theory Introduction: The purpose of the study was focused on Presidential election Campaign and the people decision-making process towards the campaign.




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