Mass communication 是 什么 - Two Step Flow Theory
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Two Step Flow Theory
/chatbubbles-internet-communication-technology-triangular-node-pattern-background-1007274860-5c0023124cedfd0026731a9f.jpg "什么 mass communication 是 Coterminal M.A.")
Mass self-communication means that the content is still created by the producers, and the distribution is made available to a large number of people, those who choose to read or consume the information.
These early studies investigated the cognitive, emotional, attitudinal, and behavioral effects of media on both children and adults; in the 1990s, researchers began to use those earlier studies to draw up theories concerning the use of media today.
Theory Introduction: The purpose of the study was focused on Presidential election Campaign and the people decision-making process towards the campaign.
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