Ultimately, our goal at the fair is to revive the SEA market and achieve pre-pandemic arrival figures as soon as the market fully opens for international travel.
The tourism boards of each state also attend including, Sabah, Sarawak, Johor, Selangor, Pahan, Negeri Sembilan, Kedah and Terengganu.
Ultimately, our goal at the fair is to revive the SEA market and achieve pre-pandemic arrival figures as soon as the market fully opens for international travel.
This year, until February, the country has recorded over 755 arrivals from the South East Asian market.
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The 2022 MATTA Fair, the largest-scale international tourism fair held offline ever in Malaysia after the covid-19 pandemic, attracted tens of thousands of visitors.